Entries by bspencer

HOT FLASH

  By Brenda D. Spencer, President & CEO, Spencer 4Higher Media, LLC February 2016 Happy New Year!  Spencer 4Higher Media just celebrated our 6 year anniversary!  2015 was filled with exciting events, new clients and growth.  We wish to “Thank” all of our clients, friends and family for their continued support as we continue to […]

July 2013 Hot Flash Newsletter

It’s hard to believe that 2013 is half over and we are in the month of July.  It seems as if we just celebrated the New Year!  July is a great time to start focusing on and making plans for Holiday Sales and first quarter 2014. HOT Flash is focusing on the importance of Sales for […]

You are invited!

Greetings, I would like to ask that you and your business Invite our Listeners to discover your Products and Services by advertising on the New WVKO AM 1580 The Praise Radio Station airing Live and Streaming on line! See Email Blast below! We have special packages available or we can design a special radio schedule […]

Welcome Home! Tips for helping deployed military personnel back into your business

by Jen Hickey. Since 9/11, the U.S. has deployed the largest number of active duty and reservists since the Vietnam War. Of the more than2.3 million deployed (with over 760,000 National Guard and Reserve), about half have left the military (with about 640,000 Guard and Reservists deactivated). And over the next few years, it’s expected that even more soldiers, […]

Reaching Multicultural Audiences

Multicultural audiences are continuing to grow in size and influence. For example, according to the U.S. Census Bureau, there are 46.9 million Hispanics in the United States, which represents approximately one in six Americans. Further, a 2008 Pew Hispanic Center report said Hispanics have accounted for more than half of the overall population growth in […]

Gen Y: Could They Be Your Generation Bu”Y”?

Posted by Touchpoint in General Business “I need to focus my marketing budget on more lucrative market segments.” “Teenagers, college students and young adults in entry-level positions do not have any money to spend.” “I’m not in the electronics or music business, so I’ve got nothing to sell to today’s young people.” “I don’t understand customers under the […]

Multicultural Marketing: Cultivating new customers from the explosive wave in ethnic growth

by Robert Lerose. The face of the American consumer is changing dramatically, and the repercussions of those changes will be felt for decades. According to the U.S. Census Bureau, Hispanics, African Americans, and Asian Americans make up about 35 percent of the current U.S. population. By 2050, the Pew Research Center projects that non-whites will become the dominant […]

Reaching Multicultural Audiences

By: Cristy Clavijo-Kish Multicultural audiences are continuing to grow in size and influence. For example, according to the U.S. Census Bureau, there are 46.9 million Hispanics in the United States, which represents approximately one in six Americans. Further, a 2008 Pew Hispanic Center report said Hispanics have accounted for more than half of the overall […]